Since 1954, 99 Regent Street has stood at the heart of London nightlife. Its story began in the era of Al Burnett’s legendary Stork Club, which attracted Prime Minister Harold Macmillan, Cabinet minister John Profumo and Hollywood royalty including Frank Sinatra, Elizabeth Taylor and Ava Gardner. For more than seventy years, this address has known how to host.

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The building carried that legacy forward, becoming one of London’s defining nightlife institutions in its own right — welcoming generations of guests from around the world before that chapter came to a close and its founders went their separate ways, pursuing different projects and businesses.

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Now, after years apart, they have reunited to create something entirely new on the same storied floor.

London’s nightlife landscape has changed dramatically. Traditional nightclubs no longer define the city as they once did. Members’ clubs, listening bars, destination restaurants and carefully curated hospitality experiences have reshaped how people socialise.

99 is our answer to that evolution — built upon everything this address has represented since 1954 and designed entirely for the London of today.